Brand Hong Kong

Hong Kong introduced its new position as "Asia's world city" and unveiled its new visual identity - Brand Hong Kong - in 2001.

The brand identity, a powerful and energetic dragon, was designed to communicate Hong Kong's link to a historic and cultural icon. The flowing lines of the dragon mirror Chinese calligraphy while the dragon incorporates the letters "H" and "K" and the Chinese characters for Hong Kong. The dual expression symbolizes a blend of East and West that characterizes Hong Kong. The free flowing lines of the dragon embody the free spirit of the Hong Kong people. The brand carries Hong Kong's core values, which are progressiveness, freedom, stability, opportunity and quality.

In Canada, the new brand has been introduced at major cities including Toronto, Vancouver, Montreal, Calgary, Edmonton. The new visual identity has been widely publicized through a wide range of activities (see photos below) such as the community activities, business seminars,  exhibitions and cultural events.