Press Release - April 2, 2003

The Hong Kong Economic and Trade Office (Canada) (HKETO) will launch its first new electronic quarterly newsletter (e-newsletter) to replace the conventional print version. The move follows a questionnaire survey conducted among subscribers and is in line with the measures adopted by the HKETO to enhance cost-efficiency.

The new e-newsletter features a clean and neat design and allows readers to have quick and easy access to its content. The content of the online newsletter will be enriched with more stories about Hong Kong to keep readers abreast of its developments as Asia�s world city. Latest policy initiatives of the Hong Kong Special Administrative Region Government and recent business trends in Hong Kong will be covered. The newsletter, as usual, also provides a succinct gist of the activities organized by the HKETO in various cities across Canada. These activities aim to promote mutual understanding between the two places and business opportunities in Hong Kong and the Pearl River Delta Region.

The new e-newsletter will also feature stories on Canadian successes in Hong Kong and on how Canadian companies gain a foothold in China through Hong Kong. In addition, there will be stories written by Canadian journalists and visitors who will share their experience after they have visited Hong Kong.

�The revamped e-newsletter is part of the new initiatives taken by the HKETO to make better use of the internet communications to reach a wider audience. Going electronic is not only a trend but also more cost-efficient. Noting the physical limitations of the printed pages, we have made the decision to go for an electronic version because the new e-newsletter could cover more topics which are of interest to Canadians. Internet has become a powerful tool and Canada has very high connectivity. We believe that by doing so, our messages can be brought home to a wider audience more efficiently,� said the Director of the HKETO, Mrs Rosanna Ure.

The homepage of the new e-newsletter will feature a short synopsis and hot links of top stories. Just by clicking the headlines, readers can immediately access the full stories.

The new e-newsletter will be launched in early April.


For more information, please call: John Tam, Chief Information Officer of Hong Kong Economic and Trade Office at: (416)924-5544 or email: [email protected] or Elison Chu, Senior Information Officer at