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Asia's
Top Destination
A tourism and hospitality hub
High
income local residents and an increasing influx of international visitors mean
Hong Kong
presents many opportunities to showcase tourism and hospitality products and
services. Whether it is innovative tourism attractions, unique travel and
culinary experiences, new hotel accommodation or innovative beauty services,
Hong Kong
is the key to success.
Potential for
more tourist attractions
Hong Kong is home to several major tourism attractions including
Disneyland, Ocean Park, The Giant Buddha, Wetland Park, Symphony of the Lights
and Ngong Ping 360 to name a few. With tourist arrivals predicted to increase
twofold by 2020,
Hong Kong
still provides a wonderful opportunity to showcase new and exciting tourism
products.
Demand
for hotel accommodation
The high growth in business and
leisure travel in
Asia
has ensured increased demand for accommodation in every price category. There
are over 126 hotels and 47,000 hotel rooms in
Hong Kong
yet hotel room occupancy often exceeds 90%. Whether it is development,
management or sales,
Hong Kong
offers a centralised point for
regional expansion.
Thirst
for new travel experiences
Local residents with the second
highest purchasing power in Asia after
Japan
provide for a strong and mature outbound travel market. To top it off one in
every 79
Hong Kong
residents is a US dollar millionaire. This translates to genuine appreciation
for unique and exotic travel experiences.
Appetite
for new culinary concepts
Hong Kong is renowned for
being
Asia
��s culinary capital. Restaurant receipts reached HK$61.6 billion in 2006 an
increase of 9.6% on the previous year. With dining out a regular pastime for
local residents and a growing number of international visitors; what better
place than
Hong Kong
to showcase your brand?
Opportunities
Few
destinations offer such a richly compact cultural and entertainment
experience, with the ability to move quickly between different worlds -- East
and West, old and new. Add to this a sophisticated local audience and growing
integration with Mainland
China
and you have the ideal stage for leisure, culture and entertainment companies.
Expanding
Art and Culture scene
Exciting
arts and cultural events are abundant in
Hong Kong
. Consisting of 15
performance venues, an exhibition centre and a world-class museum, the new
world-class arts, cultural and entertainment district at West Kowloon will
provide an extra boost to the cultural entertainment setting in
Hong Kong
. Whatever your involvement in this scene,
Hong Kong
is the ideal Asian base.
Passion
for sports and leisure activities
Hong
Kong hosts many international and regional sports events each year such as the
internationally-renowned Rugby Sevens, Hong Kong Golf Open and Women��s
Tennis Championship to name a few. International visitors and enthusiastic
local residents unite at these exciting events. With increased focus on
quality of life, local residents have a growing passion for regular indoor and
outdoor sports and leisure activities.
Quota
free access to the Mainland film market
Hong
Kong
has a history as a major film production centre and a
strong support industry built up around it. The Closer Economic Partnership
Arrangement (CEPA)
allows quota free access to the Mainland China market for films and drama
series produced in partnership with
Hong Kong
production houses. Looking for a way to tap into a
China
audience?
Hong Kong
is the place.
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