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A robust regime in intellectual property protection is the foundation of the Hong Kong SAR Government’s promotion of Hong Kong as a shopping paradise for genuine goods.
Speaking at the March 22 opening of the “Hong Kong – The Real Experience” seminar, the Hong Kong Secretary for Commerce, Industry and Technology, Mr John Tsang, said that piracy was firmly under control and there had been a reduction of more than 90% in pirated CDs.
“Today’s seminar, the ‘No Fakes’ pledge and the establishment of the IPR Protection Alliance will further boost the public and tourists’ confidence in shopping here and will revitalise the local economy,” Mr Tsang said.
The “Hong Kong – The Real Experience” campaign is co-organized by the Intellectual Property Department and the Hong Kong Customs. Two major initiatives under the campaign are the “No Fakes” Pledge Scheme and the “Intellectual Property Rights Protection Alliance” established by the Customs.
The former scheme encourages retail traders not to deal in counterfeit and pirated goods so as to strengthen consumer confidence. Currently, more than 380 companies with more than 2,300 retail outlets are participating.
The latter scheme aims to provide a broad-based platform to strengthen the co-operation between the Customs and the industry. Its major task is to formulate strategies and plans to fight against counterfeiting and piracy and to monitor such activities in the retail market.
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