Hong Kong Launches Global “Live It, Love It" Campaign

The Hong Kong Tourism Board (HKTB) unveiled its new global tourism marketing campaign in Toronto on September 24, amid a colourful display of the tradition, culture, mystique and festivity that entices 260,000 Canadians a year to discover Hong Kong for themselves. 

Featuring Jackie Chan, the new “Live It, Love It" advertising campaign showcases the city’s diversified, exciting and multi-dimensional experiences. Through television, online and print spots in Canada, radio and outdoor advertising worldwide, the campaign is designed to sustain the tourism revival momentum, thereby strengthening Hong Kong’s position as one of the world’s most popular tourist destinations. 

“Our new ‘Live It, Love It' campaign is an invitation to the world to come and experience all that Hong Kong has to offer and we know they will love it," said Aliana Ho, Director - Eastern USA, Canada & South America, HKTB. “Visitors to Hong Kong will experience a series of major events over the coming months, showcasing Hong Kong as a vibrant and dynamic city that embraces a fusion between Chinese tradition and Western culture."

“The Hong Kong government is committed to facilitating the rapid revival of Hong Kong´s tourism industry, as tourism has always played a prominent role in our economy," said Mr Bassanio So, Director Hong Kong Economic & Trade Office (Canada). “Hong Kong provides visitors with a unique mix of cultures and the excitement of an international cosmopolitan city that draws and enraptures visitors from all over the world."

The multimedia marketing campaign combines print and broadcast advertising, Web promotion and public relations with special offers developed in conjunction with tour operators and airlines to stimulate travel to Hong Kong. 

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