Hong Kong Relaunch Announced

Concerted efforts to build international confidence in Hong Kong’s safety as a tourist and business destination have been launched in Hong Kong and Canada.

The campaign launched in Hong Kong involves myriad promotional activities, including an international advertising blitz, a global tourism drive, international conventions, major sports and cultural events with world renowned personalities, and overseas visits by HKSAR’s senior and medical officials.

The Director of the HKETO (Canada), Mrs Rosanna Ure, introduced the plans to Canadian media on May 26. Also in attendance were the Director of Hong Kong Tourism Board (HKTB), Mrs Aliana Ho; Director of Hong Kong Trade Development Council (HKTDC), Mr Andrew Yui; and President of the Hong Kong-Canada Business Association (HKCBA), Toronto Chapter, Ms Dorothy Jean Mar.

As members of the “Hong Kong Family" they have all pledged their support for the relaunch program initiated by the Economic Relaunch Strategy Group chaired by the HKSAR Financial Secretary.

The HKETO’s promotional plan has begun with a series of visits by the HKETO Director to brief provincial health ministers and research institutions to enhance understanding and collaboration between Hong Kong and Canada. These will be followed in June and July by a major Hong Kong Film Festival in Toronto, Calgary and Vancouver, featuring some of the best films made by renowned Hong Kong director John Woo.

Other events being planned include a Hong Kong Expo in Quebec City in August, a major promotion in Ottawa and a large-scale Hong Kong exhibition in Montreal. A series of Hong Kong-Canada business promotion activities will also be held in Toronto and Vancouver in November/December.

In addition, the HKETO will support major trade fairs organized by the HKTDC from June to November, with a view to encouraging more Canadian buyers to participate. These include “Hong Kong Gift and Premium Fair", “Hong Kong Fashion Week", “Hong Kong Watch and Clock Fair" and “Hong Kong International Film TV Market."

These efforts will be complemented with travel trade road shows and consumer promotions in Canada, as well as familiarization visits to Hong Kong by travel-trade media.

As well, the HKCBA will organize its National Board meeting in October in Hong Kong as part of the “Hong Kong Forum" of all Hong Kong associations of overseas countries.

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