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HK Opens for Business

US-based Amway Corporation, one of the world’s largest direct selling companies, opened its Hong Kong flagship on June 7.

Since it was established in Hong Kong nearly 30 years ago, Amway has grown steadily - from four employees to over 90. The new two-storey Amway Causeway Bay Showroom and Merchandising Centre represents a significant expansion of the company’s presence in Hong Kong.

“Hong Kong has continued to be a dynamic and vibrant market for us," said the Regional CEO of Amway Greater China, Mrs Eva Cheng. “Consumers here are sophisticated and constantly look for good quality products to upgrade their lifestyle. We believe that there is still tremendous untapped market potential."

The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, was invited to officiate at the ceremony. “Amway’s expanded presence here confirms our position as a regional shopping hub," he said, “and is an example for other leading multinational corporations wishing to utilize Hong Kong as a base to tap the mainland market."

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