World Invited to Discover Hong Kong

More than 300 top travel executives and media representatives from around the world gathered in Hong Kong in May to arm themselves with knowledge about the city’s new tourism products, enabling them to promote Hong Kong more creatively in their home markets.

The delegation’s visit officially marked the commencement of Hong Kong Tourism Board’s global trade promotions for 2006 Discover Hong Kong Year. Delegates were given insights into the city’s tourism developments and Hong Kong Tourism Board’s marketing plans, as well as opportunities to network with local counterparts and experience Hong Kong’s renowned and lesser-known attractions, especially its green products.

The Business Session comprised presentations on the "2006 Discover Hong Kong Year" campaign and briefings on upcoming attractions such as Hong Kong Disneyland, Hong Kong Wetland Park, Ngong Ping 360 and AsiaWorld-Expo, as well as the grand unveiling of the Hong Kong Tourism Board’s 2006 Discover Hong Kong logo.

The Hong Kong Tourism Board will fully capitalise on the "2006 Discover Hong Kong Year" platform to drive visitor arrivals and spending to new heights in the short-term and, in the longer term, reinforce Hong Kong’s leading position in the international travel market.

A series of promotions and publicity activities will be implemented through 2006, including travel missions and roadshows. 

As well, the Hong Kong Tourism Board will organise training and educational programmes for travel agents, such as the web-based "Discover Hong Kong Year Specialist" programme. The Hong Kong Tourism Board also plans to invite 5,000 global travel trade representatives to experience Hong Kong in the next two years.

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